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      <image:title>BLOG - Engaging conversations lead to better Strategic Plans - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>BLOG - Why am I here? How an unclear workshop can be living hell.&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>@markusspiske</image:caption>
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      <image:title>BLOG - Uniting An Organisation Around A Shared Purpose.</image:title>
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    <loc>https://www.midnightsky.com.au/blog/western-chances-case-study-midnightsky</loc>
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      <image:title>BLOG - Building A Smart Plan That Helps Young People Fulfil Their Potential.</image:title>
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    <lastmod>2021-02-16</lastmod>
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      <image:title>BLOG - An Organisation With The Energy To Change The World.</image:title>
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      <image:title>BLOG - An Organisation With The Energy To Change The World.</image:title>
      <image:caption>The Spark Conference 2018</image:caption>
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      <image:caption>Luke Hockley - DIRECTOR</image:caption>
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  <url>
    <loc>https://www.midnightsky.com.au/contact</loc>
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    <lastmod>2025-04-15</lastmod>
  </url>
  <url>
    <loc>https://www.midnightsky.com.au/team</loc>
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    <lastmod>2025-04-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1600918485545-LMVRWRGJ2TKGVRBT55JT/COL-BLOCK-5.jpg</image:loc>
      <image:title>TEAM - STUDIO MANAGER</image:title>
      <image:caption>Alison Fanthorpe Being involved in projects that do good in our community gives Alison a deep satisfaction in her work. With 30 years of project coordination experience in a wide range of organisations, she is excellent at keeping projects moving by making sure that everyone has what they need to do their job well. This ensures Midnightsky delivers the highest quality outcomes on the day they have been promised. Alison keeps Midnightsky’s wheels turning with a supportive, practical and clarifying calmness.  She adapts quickly to change and is always seeking better ways to solve problems and keep things flowing. Email</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1599714276743-QLM0MSWWBWWHINFCYMIK/LUKE-HOCKLEY-MIDNIGHTSKY-sml.jpg</image:loc>
      <image:title>TEAM - DIRECTOR</image:title>
      <image:caption>Luke Hockley He has three key skills; he finds and helps groups solve the real problem, he makes difficult things easy to understand and he tells a great story.  His unique combination of curiosity, insight, people skills, group facilitation, forward thinking, strategic problem solving, passion, compassion and storytelling is a result of his diverse life experience. He has a Bachelor of Education, a Diploma of Graphic Art, is a qualified Alexander Technique Teacher, is a practicing artist and has run a successful small business for many years. He works closely with organisations in health, social justice and the environment to assist Boards, CEOs, Executives and Senior Leaders to: Resolve strategic tensions (Should we do this or that...why?) Position organisations or projects (Identifying and articulating the vision and role) Engage internal and external stakeholders in strategic questions Develop their Strategic Plan He has positioned or developed strategic plans for numerous organisations, including: Our Watch – Vision “An Australia where women and their children live free from all forms of violence”. Role “To stop violence before it starts”. The Australian Energy Foundation – Vision “An equitable zero carbon society”. Role – “To accelerate the energy transition by empowering communities to take action”. Canberra Health Services – Vision “Creating exceptional healthcare together”. Role “To be a health service that is trusted by our community”. The Royal Botanic Gardens Victoria – Vision “Life is sustained and enriched by plants”. Role “Every interaction with us advances the understanding and appreciation of plants”. LinkedIn</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1599714633200-7K6AD6ON7UBRQDU43Q0W/MATT-WICKING-MIDNIGHTSKY-sml.jpg</image:loc>
      <image:title>TEAM - FACILITATOR</image:title>
      <image:caption>Matt Wicking Matt Wicking is an experienced facilitator and workshop designer. He brings together a rich blend of human, technical and organisational skills. Prior to the past decade as a professional facilitator, his diverse experience includes driving organisational change in the corporate sector, teaching behaviour change with the Monash Sustainability Institute, climate change communications work for the Bureau of Meteorology, and running the Centre for Sustainability Leadership's Future Makers Fellowship Program. LinkedIn — Website</image:caption>
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      <image:title>TEAM - COPYWRITER &amp; FACILITATION SUPPORT</image:title>
      <image:caption>Cressida Bradley Cress writes with clarity and vibrancy to inspire your audiences to change the world (or at least the part that you’re passionate about). Over the last decade she has collected a treasure of experiences as a Communications Strategist and a copywriter, and in her own practice as an artist and storyteller. She has worked with the health, arts, leadership, community development and sustainability sectors. And had experience in corporate, not-for-profit, and government settings.  LinkedIn — Website</image:caption>
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  <url>
    <loc>https://www.midnightsky.com.au/about</loc>
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    <lastmod>2021-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1599708743743-5Z3JW4839BIF8F3U98W2/SECONDARY-ABOUT-US-3.jpg</image:loc>
      <image:title>ABOUT - About Us.</image:title>
      <image:caption>Midnightsky is a small consultancy established in 2004, our goal is to build cultural, social and economic prosperity for the community through facilitating organisational perspective and clarity. We work exclusively to accelerate the work of people who lead projects or organisations that contribute to our vision of a balanced, knowledgeable and self‐aware society. Having a clear strategy, crafting a narrative that makes that strategy compelling, learning how to capture people's imaginations as you tell the story and getting a diverse community of people to agree on how to do the things they need to do to create a more vibrant, inclusive and sustainable world are all critical your organisation’s success. It was under the midnight sky that we first created the stories that have shaped all of our lives. When we started travelling great distances, we looked to the night sky to help us safely find our way. Today we are in need of the human gift of clear direction that is shared through a great narrative more than ever.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1612836076924-HI5X8QPVT60AP1C99PPB/Elizabeth_Terefe.jpg</image:loc>
      <image:title>ABOUT - OUR VISION: A balanced, knowledgeable and self-aware society.</image:title>
      <image:caption>Balanced: A balanced society exists where essential human needs are met and different areas of human activity combine to form a stable living environment. Knowledgable: A knowledgeable society exists where people are empowered to think critically and act upon issues that affect the health of their society. Self Aware: A self-aware society exists when people are conscious of the motives for individual choices they make and understand how their behaviour affects themselves and others.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1600892716802-RX9DA2KEW4IQK1J75W8E/OUR-ROLE.jpg</image:loc>
      <image:title>ABOUT - To accelerate the work of those who are making a difference.</image:title>
      <image:caption>How do we accelerate their work? We help people/organisations understand the problem they are trying to solve, agree on the way they are going to solve it, have a clear measure for success and have all the right people engaged in delivering the solution. How do we know if someone is making a difference? When they are leading a project or organisation that contributes to our vision of a balanced, knowledgeable and self-aware society.</image:caption>
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  <url>
    <loc>https://www.midnightsky.com.au/purpose-driven-narrative</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1612993248314-7GJ1M415XX3OU58PFMOZ/CHS-image-2.jpg</image:loc>
      <image:title>NARRATIVE - Case study QUESTION: Can a public health workforce thrive when there is constant pressure to deliver high quality care and excellent patient experience?</image:title>
      <image:caption>ANSWER: Canberra Health Services had a conversation with more than 5,000 of its people to shape their collective vision to create exceptional healthcare together. Read the full Canberra Health Services case study HERE.</image:caption>
    </image:image>
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      <image:title>NARRATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1602103913569-QMOV5IPTAGE7N7T642RP/ISCA.jpg</image:loc>
      <image:title>NARRATIVE</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1602103944122-TZDJC2LUZNUX6W0V16GU/CARRINGTON-HEALTH.jpg</image:loc>
      <image:title>NARRATIVE</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1602103969647-2FBIGA94RL3TFIKMVR8G/PLACES-YOU-LOVE.jpg</image:loc>
      <image:title>NARRATIVE</image:title>
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  </url>
  <url>
    <loc>https://www.midnightsky.com.au/purpose-driven-decisions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1612993465408-TP9T9Y9BJVK78IJBBOHP/AEF-CASE-STUDY-HOME.jpg</image:loc>
      <image:title>DECISIONS - Case study QUESTION: How would you feel if your access to a continuous power supply was a matter of life and death?</image:title>
      <image:caption>ANSWER: Australian Energy Foundation gathers the energy industry together to understand how it can make life safer and easier for people relying on life support equipment at home. Read the full case study HERE.</image:caption>
    </image:image>
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      <image:title>DECISIONS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1602106765056-CBBDPTBOKA9SVPYQ0Y48/LATROBE-COMMUNITY-HEALTH.jpg</image:loc>
      <image:title>DECISIONS</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1602106809962-KIXH2OHCODXYD1MTIULY/WOMENS-HOSPITAL.jpg</image:loc>
      <image:title>DECISIONS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1602106846153-70V5GHXNFQD5X6VLY16N/AUSTRALIAN-ENERGY-FOUNDATION.jpg</image:loc>
      <image:title>DECISIONS</image:title>
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  </url>
  <url>
    <loc>https://www.midnightsky.com.au/purpos-driven-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f569b414097795014ebc36f/1612996118736-X76QA36EJE0FNICP17NK/WesternChances_SAC_2019_133-%281%29.jpg</image:loc>
      <image:title>STRATEGY - Case study QUESTION: Young people in Melbourne’s West have the talent and potential to be our future leaders, but will the barriers they face be insurmountable?</image:title>
      <image:caption>ANSWER: Western Chances built a strategic plan to help young people facing barriers achieve their potential. Read the full Western Chances case study HERE.</image:caption>
    </image:image>
    <image:image>
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      <image:title>STRATEGY</image:title>
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      <image:title>STRATEGY</image:title>
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      <image:title>STRATEGY</image:title>
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    <image:image>
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      <image:title>STRATEGY</image:title>
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